Why do some lose control over drug use, while others do not? We are intrigued by the fine line between addiction risk and resilience. To this end, we study the processes underlying trajectories of drug use, from onset to treatment outcome. The NofA lab was founded at the University of Amsterdam in 2017 and transitioned to the Erasmus University in 2021. We use an interdisciplinary approach to learn how social and cultural processes shapes the neurobiology underlying addiction. This requires us to develop new methods, perform lab studies using neuroimaging techniques and field studies where we take our science to the city.